Understanding Bounce Rate

Website bounce rate is the percentage of visitors who left your website/webpage through the entry point without having done any any activity. Activity will mean clicks made & pages visited. High bounce rate points too the content presented or perhaps the way it absolutely was presented wasn't relevant towards the entrance options.

Visitors landing on your entry page are considered to bounce whenever they:



Close of the question or an open tab
Types a fresh URL
Leave your website by clicking the BACK button
Click a hyperlink on the page which takes them to some other site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?

The fact is simple - The lower the bounce rate, higher the potential for visitor browsing your site pages and converting.

Google.com analytics specialist Avinash Kaushik has stated:

"It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."

Now, greater question is - How to control the Bounce Rate?

Content - The content available on your own website is the main factor for bounce rate. If the content is tightly related to the visitors expectations the likelihood is that they is not going to bounce from your site without visiting other sections of website. For E.g. if your web site is about IT Conferences and also on landing page you're talking about general stuff and not educating the visitors for the benefits of attending your conferences, then readers are more likely to leave your site due to lack of desired information.
Website Load Time - Try to slow up the website load time - It's really difficult to get patient visitors. Instead of using heavy animations around the complete page that can lot of time to load, use animation only inside the banner area and offer text content in remaining part of the page. This will make user read this article and inside the mean time your animation will also load.
Flow - Provide your prospective customers with proper entry ways to find their way. Do proper linking towards the internal pages that guide the crooks to their aspects of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that area of the website which you see with out a scroll. Research states that 60% - 80% of visitors won't scroll your web site 'down the fold', and so the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, particularly when then appear just as one unwanted guest. They are the biggest distraction, whenever a visitor is looking for some information and facts. Even the feedback popup, sometimes annoys the visitors plus they bounce.
The above mentioned points really can help you reduce your site bounce rate

We at AfterTheNet - The Web Strategy Company follow the previously referred to keyword technique to supplement our clients with the most basic for the most advanced techniques for any goal they opt to reach using their website. Our step wise approach provides them with the complete visibility of the website - which they are lacking very often, in absence of a trustworthy resource.