Tips to Promote Your Local Business With Google Ads

Google Ads is amongst the most popular and widely used paid advertising platforms in a digital marketing strategy today. It is a proven method containing benefitted many organisations by method of;

Reaching more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility to your brand and business.
There is a lot of potentials on the market for businesses, specifically for local businesses, because after a while, people near me' searches have risen drastically (using the advent of smart mobile devices), creating more opportunities for local businesses.



With assistance from a Digital Marketing Agency that is certainly specialized in googl ads or elsewhere, so what can a local business do so that you can tap into the vast opportunities available from Google Ads to create more leads, traffic, and conversions?

Here are several tips:

Ad extensions - Ad extensions are extra items of information which can be added for a advertisement giving more details about your small business to users. Ad extensions can include such information as contact numbers, reviews, additional links to your site, etc. Your ad extensions must be selected according to your specific goals for creating the ad, as well as your partner Google Ads Agency may help you with this. For example, if you want to direct more and more people to your physical store, you'll have location extensions, call-out extensions, etc.

Local service ads - This is a relatively new ad format on Google Ads, that's specially designed for local firms that offer a specific service. These ads have excellent performance as they are very relevant to the search. An added benefit of local service ads is because they give the business more prominence on Google Maps and you will be displayed on 'near me' searches.

Google product listings - Let your web visitors and other shoppers know what products you've in stock with Google product listings.

Customer reviews - Using your customer reviews on the website is a great way of increasing conversions, provided that they are placed well and therefore are positive reviews. How do you know which reviews may have a positive reaction in your customers? You can test which reviews lure clicks by testing them as ad copy. The best-performing ones ought to be displayed on the website.

Testing keywords - Run ads with different keywords to determine what ones will convert well. The best-performing keywords will then be used for your SEO purposes.

Use local terms for keywords - Using local terms for keywords and also the copy can be be extremely appealing to shoppers and create a sense of pride inside your local community. In addition, using local landmarks and locations could be beneficial to you also.

Google's My Business page - This feature is provided for free for business users and makes it simplallows you for people to get information about your business. This can include telephone numbers, addresses, product types, opening hours, etc, too as customer reviews.

Negative keywords - Negative keywords can drain your allowance, instead of really get you any leads. Having a list of negative keywords is a good way of avoiding unwanted traffic that's irrelevant for your business, and will not enable you to get any sales.

Optimised landing pages - More often than not, an advertisement will lead a person to a business website's Home page and following that the user is anticipated to navigate your website on their own in order to find the products they may be interested in. Most users get fed up before too long and abandon their intent to get anything. The solution because of this is to have dedicated landing pages to your ad campaigns so that the person is directed to the items or information these are interested in.

Remarketing ads - Remarketing to prospects people who have already visited your website previously is a great way of increasing conversions because they are individuals who had or still have the interest to purchase your products.